Second Glances with Arabella

One of Second Life’s most iconic fashion brands, Addams, is proudly celebrating its 11th Birthday—a milestone that reflects more than a decade of creativity, innovation, and community spirit in the virtual world. Known for its trendsetting designs, meticulous attention to detail, and inclusive approach to avatar fashion, Addams has become a household name among fashionistas across the grid. It also happens to be one of my favorite brands!

Founded in 2014 and owned by Amalia Rainwood, Addams quickly rose to prominence for offering high-quality, realistic clothing with extensive customization options. From denim jeans to leather jackets, footwear to lingerie, Addams has consistently delivered pieces that blend modern fashion trends with Second Life’s unique needs for fit, function, and flair. Their support for mesh bodies of all types and generous fatpacks have made the store a go-to destination for avatars of all shapes and styles.

To celebrate its 11th year, Addams is throwing a spectacular birthday event, complete with exclusive gifts, special discounts, and a limited-time sale that’s already drawing crowds of loyal shoppers. As part of the festivities, the Addams team has also released commemorative items such as the limited edition Lulu Off Shoulder Top for VIP Members of their group, available in store. Their products are all about showcasing their latest innovations in design.

The celebration includes 50% off the entire store (excluding new releases from the past 4 months & gift cards), a special giveaway where 10 lucky winners will receive 2000 Lindens each — see their Facebook post for instructions-and some mini birthday surprises every day this week. See the links at the bottom of this page for store information and social media.

Beyond the clothing, Addams has always been about connection—fostering a supportive and enthusiastic community of fashion lovers, bloggers, and creators who have helped define the visual language of Second Life over the past eleven years.

Whether you’re a longtime fan or a new visitor, now is the perfect time to stop by the Addams mainstore and join in the celebration. Here’s to 11 stylish years—and many more to come!

See you next time!

~ Arabella

Post Notes:

Addams Facebook Page: https://www.facebook.com/AddamsMultiverse

Addams on Marketplace: https://marketplace.secondlife.com/en-US/stores/167972

Addams Main Store: http://maps.secondlife.com/secondlife/Addams%20Clothing/240/128/26