Every year, the summer season turns digital paradise in Second Life, and 2025 is no exception. The beloved Summerfest SL is back for its 13th anniversary, and it is has been lighting up the grid this year since June 27. Although I was a bit late getting here this year, here’s a deep dive into what makes this virtual gathering one of the hottest events of the SL summer calendar and why you should get over there before it ends on July 13th!
☀️ What Is Summerfest SL?
Summerfest SL is an annual celebration where creators from around Second Life showcase their latest summer-themed creations—everything from avatars and outfits to home décor, poses, accessories, and decor. This event has become a beloved tradition for residents wanting to refresh their summertime style and surroundings, pick up unique summer swimwear or summer apparel, or find items to round out their summer decor.
☀️ What You’ll Find
Expect a vibrant collection of over 100 designers showcasing:
- Trendsetting summer hair, skin, and makeup styles
- Chic beachwear, swim outfits, and bikinis
- Home & garden decor, featuring botanical boards, beachside furnishings, and relaxing ambiances
- Poses for fun group shots or serene solo moments
- Creative accessories, cosmetics, tattoos—everything to set your avatars apart
☀️ Why It Matters
Summerfest isn’t just shopping—it’s a complete, curated seasonal showcase, featuring:
Aesthetic inspiration: From beach getaways to backyard barbecues, the visuals push creative boundaries
Networking & community: A space for creators, from big brands to indie designers, to connect, collaborate, and inspire each other
Seasonal evolution: With each passing year, Summerfest SL grows in scale and style—2025 brings fresh new brands and immersive environments
☀️Final Word
Summerfest 2025 SL blends style, creativity, and community into a must-attend virtual bash. Whether you’re hunting for the latest hair, swimwear, home décor, or simply space to socialize and snap in style, this festival brings the best of summer online. Follow the handy link below to visit, but be sure to get there before July 13th-much of what you’ll see there is exclusive to Summerfest and you may never have a second chance to grab that item you didn’t know you’ve always wanted!
SL Landmark: http://maps.secondlife.com/secondlife/Cats/27/229/27
See you there!
~Arabella
POST NOTES:
Seraphim Article: https://www.seraphimsl.com/2025/06/27/summerfest-25-is-bringing-the-heat/
My Dress: Celtic Witch (SLURL http://maps.secondlife.com/secondlife/Dornoch/133/72/23
My Hair: Stealthic (Sonder) Available at Summerfest
Second Glances with Arabella 
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